Since introducing a Save More Tomorrow (SMT) scheme with its provider Axa Winterthur in 2008, it has spectacularly driven up the participation by more than half, from around 60% to 97%.
The success is a ringing endorsement for the SMT process, which started life in US 401k schemes, not only for the increase in participation, but by achieving this rate across a workforce that is has a highly diverse demographic.
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