What does irritate them is the volume of general, non-specific, marketing-led information, which they cannot process and which many of them put straight in the bin.
For such reasons Pensions Week is seeking to aim for what we hope you will find to be high standards for its new Twitter account. For the uninitiated, Twitter is a website with updates of people’s activities, ideas or thoughts, limited to 140 characters.
‘High standards’ and ‘Twitter’ are words that many of you might not expect to see in the same sentence. However, a browse through the excellent accounts set up by Ros Altmann (www.twitter.com/rosaltmann) and Steve Bee (www.twitter.com/pensionsguru) has convinced me that Pensions Week has a role to play in helping pass on the useful and hopefully sometimes witty information on the pensions sector.
One of our first entries (www.twitter.com/pensionsweek) points out research from the NAPF, which has calculated that since 1995 there have been 700 pieces of pensions legislation passed in the UK. This works out at around one a week!
